Creating a Bold and Trustworthy Brand Identity for Xpetec

Project Overview

Building a Trusted Identity – Xpetec Smartphone Repair

Xpetec, a mobile repair center located in Payyannur, approached Febeight to help them shape their brand from the ground up. As a team offering professional repair services for both Apple and Android devices, they wanted a visual identity that communicated trust, speed, and technical expertise.

We focused primarily on branding—creating a look and feel that reflects their values and builds instant recognition. Along with a few social media posts, our work helped Xpetec set the tone for how they show up to their customers both online and offline.

LOGO CONCEPT

The X
The central element, the letter “X,” is a bold and dynamic
symbol that embodies our brand name, Xpetec.
The Rectangle
The negative space within the “X” forms a rectangle,
reminiscent of a smartphone. This signifies our core focus
on smartphone repair and other gadget services.
The Four Hands
The intersection of the “X” creates the illusion of four hands
holding the smartphone. This symbolizes:
Expert Craftsmanship: Our skilled technicians
providing top-notch repair services.
Customer Support: Our dedicated team assisting
customers with their tech needs.
Empowering the Next Generation: Our commitment
to nurturing future tech talent through our learning
platform.

Our Solution

Creating a Bold and Trustworthy Brand Identity for Xpetec
The goal was to establish a brand that felt confident, clean, and professional—reflecting the quality of their work. We worked closely with the Xpetec team to ensure every visual element aligned with how they wanted to be perceived.

Laying the Brand Foundation
We began by understanding Xpetec’s core strengths—quick service, skilled technicians, and honest communication. From this, we developed a brand style that includes:

This visual identity was created to stand out in a local market while remaining easy to remember and recognize.

Bringing the Brand to Life
To support the new brand, we designed 2–3 simple but effective social media posters. These introduced Xpetec’s services, communicated their values, and helped start building a connection with the local audience.

While the social media presence was limited, the branding work ensured that every piece of content looked unified and professional—from in-store materials to online posts.

More Than Just a Logo
Our branding efforts extended beyond visuals. We helped Xpetec think about how their tone, service quality, and customer touchpoints could all reflect the same identity—one that is reliable, sharp, and rooted in genuine service.

Xpetec – A Brand That Feels Local and Trusted
This case study reflects Febeight’s belief in building brands that feel real. For Xpetec, it wasn’t about doing everything at once—it was about doing the most important thing right. Strong, clear branding became the foundation for their future growth.