Velvo Foods – Branding a Healthy Snacks Brand in Kannur

Project Overview

Velvo Foods is an emerging healthy snacks brand with its roots in Kannur, Kerala, and a bold vision to scale across India and global markets. When the team approached Febeight, their mission was clear: build a modern, emotional, and premium brand identity that could resonate with both traditional Indian values and international wellness trends.

Our goal was to design a brand that connects emotionally with local and global customers while standing out in the competitive healthy snack market.

Client

Locaton

Industry

Services

Anwar

Kannur, Kerala

Health Foods
Traditional Snacks

Branding, Logo Design,
Brand Strategy

Branding Concept & Design Direction

Our creative direction was to blend tradition with sophistication. The core inspiration stemmed from the nostalgia of Indian sweets—like jaggery-based treats and peanut bars—while crafting a look that could live on shelves around the world.

The Velvo logo explores:

A golden brown palette for warmth, purity, and indulgence
Playful, soft typography with premium curves
Artistic motifs like jaggery drips, a leaf in the letter ‘O’, and swirl accents to evoke natural sweetness and handcrafted texture

Visual Language & Color Psychology

To communicate trust and nutritional richness, we leaned into a muted color system featuring:

Gold and chocolate tones (premium & appetizing)
Earthy caramel and honey accents (natural & warm)
Clean contrasts for modern shelf appeal

The visual identity balances retail shelf standout with emotional recall, aiming to win the attention of both health-conscious Indian consumers and global snack lovers.