Pulse Care Pharmacy & Clinic Branding

Project Overview

Building a Brand From the Ground Up – Pulse Care Pharmacy & Clinic

Pulse Care Pharmacy & Clinic, a new venture in Mattannur, sought Febeight’s expertise to establish a brand identity that would make a lasting impression. They envisioned a brand that conveyed professionalism, warmth, and a commitment to accessible healthcare.

We understood the importance of crafting a strong foundation for this new business. Through close collaboration, we explored various logo concepts and typeface options to create a brand identity that perfectly embodied Pulse Care’s values and resonated with their target audience. To ensure consistency across all branding elements, we even worked with Pulse Care’s light board team to guide the implementation of the final design.

Our Solution

Building Trust and Accessibility, Crafting the Pulse Care Brand Identity

Pulse Care Pharmacy & Clinic, a new venture in Mattannur, entrusted Febeight with the crucial task of creating a brand identity that would foster trust and accessibility within the community. Their vision was to establish a welcoming and professional environment, making healthcare an approachable experience for everyone.

Understanding Needs

We recognized the importance of clear communication for Pulse Care. This meant crafting a logo and typeface that were not only visually appealing but also universally understandable. The chosen green and white color palette evokes a sense of health, growth, and professionalism, while remaining clean and easy on the eyes.

Extending the Brand Experience

Our solutions went beyond just a logo and color scheme. We designed user-friendly medicine pouches with clear labeling, including crucial details like date, time, and usage instructions. This promotes medication adherence and simplifies the healthcare experience for patients.

Building Anticipation

To generate excitement for Pulse Care’s upcoming opening, we created engaging social media posters and animated videos. These visuals captured the essence of the brand, building anticipation and generating interest within the Mattannur community.

Uniforms and Staff Identification

To solidify Pulse Care’s professional image, we designed staff uniforms, caps, and ID cards. This creates a cohesive brand experience for patients and fosters a sense of trust and unity among the staff.

The Pulse Care Brand, A Holistic Approach

This case study demonstrates Febeight’s commitment to creating a comprehensive brand experience. We believe that a strong brand identity goes beyond aesthetics; it fosters trust, clarity, and accessibility for patients and staff alike. By collaborating closely with Pulse Care, we were able to build a brand foundation that positions them for success in the Mattannur community.