Febeight partnered with Lono’s Central Kitchen to create a distinctive packaging identity for their range of bakery products, including bread, buns, kuboos, wheat bread, cookies, and macarons. Our goal was to design packaging that not only protects the product but also reflects the brand’s values and resonates with consumers.
Through careful consideration of Lono’s brand identity and target audience, we developed packaging solutions that enhance product appeal, stand out on the shelf, and drive sales.
Key Design Elements
- Paper Tag: A paper tag is attached to the packaging, providing product information.
- Clear Plastic Packaging: The buns are encased in a clear plastic bag, allowing for product visibility.
- Brand Logo: The “Lono” logo is prominently displayed, creating brand recognition.
- Product Name: Product name is clearly stated, informing the consumer.
- Quantity: The number indicates the quantity of buns in the package.
- Color Palette: A combination of brown, white, and beige creates a natural and earthy aesthetic.
- Typography: A simple, clean font is used for product information, ensuring readability.
Overall Design Impression
The packaging design prioritizes product visibility and clear communication. The use of transparent plastic allows consumers to see the product before purchasing. The paper tag provides essential information while maintaining a minimalist and clean aesthetic. The color palette evokes a sense of warmth and freshness, aligning with the product.
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