Social media refers to all applications and websites or blogs that enable youth around the globe to interconnect. Internet, chat, and share content, video call among much other functionality it offers to its users. For a person to be a member of any social media, he or she has to first signup first. Later sign in to access contents. He/she will be able to share and chat with other users of that social media platform. Some of the common and widely used social media platforms include Facebook, Instagram, Twitter, WhatsApp, Snapchat many among others.
Online advertising is still in the embryonic stages in India, while in other parts of the world it has already taken deep roots. The share of India’s online advertising in world pie is almost negligible.